Shanghai, China – Jan. 15, 2007 – Tudou.com, the leading video sharing web site in China, announced that it has reached a content partnership agreement with Southeast Satellite Television, a leading entertainment-oriented national TV channel in China.
Tudou.com and Southeast Satellite Television will co-create a daily segment of user-generated video content on the national Southeast Channel’s most popular prime-time show, Yu Le Le Fan Tian (Entertainment Roll-Over). The cooperation between a major television channel and a leading video sharing site is the first such attempt in China.
By bringing the most interesting user-generated video content to television screen, the show aims to create a mainstream television outlet for grass-root content creators who have previously been limited to the Internet, and at the same time, attract young audience back to television.
“The new show will be the first step of a series of future cooperation projects between us. We will form a deep and strong strategic partnership with Tudou,” says Liang Zhanglin, Managing Director of Southeast Satellite Television.
“We love this opportunity to work with Southeast. They are very dynamic and forward-thinking. Couch potatoes can now be part of the show,” says Gary Wang, founder and CEO of Tudou.com.
About Tudou.com: Tudou.com (Potato in Chinese) is the leading video sharing web site in China, currently funded by IDG, Granite, and Jafco. It was selected among the 100 Hottest Start-ups in Asia by Red Herring, and The World’s Hottest Start-up Business 2.0 by CNN in 2006. According to the latest 2006 Internet Survey Report, Tudou.com is No. 1 with nearly 10% reach of all Chinese Internet users. Per day, Tudou.com streamed over 10 million video clips, the equivalent of 95 years of programming.
About Southeast Satellite Television: Based in Fujian, one of the most economically dynamic provinces of China, Southeast was recently named the top 10 national channels in China, and its entertainment shows are among the top-rated in China, with strong coverage of young audience.
Media Contact:
Vega Chen (Tudou.com)
Tel: +86-13818291212
Email: vchen@tudou.com
Ye Qinlin (Southeast Satellite Television)
Tel: +86-13811929294
(Joint press release Tudou.com / Southeast Satellite Television)