Russia is a key global market for fashion and luxury items, and unitedstyles has taken the strategic decision to make Russia & CIS its first non-English market. Not only has the website been localized for Russian-speaking consumers, but the company is offering Russian-language customer service and support through its Moscow-based partner, Interstice Consulting. Moscow-based customers will even have an opportunity to personally visit the local unitedstyles office and examine samples of finished garments, should they so desire.
Although the plan is to serve most global markets with our English website, we think localization is the key to success in several countries. Therefore over the next couple of weeks we will also launch a Japanese and a Dutch version of the website, and possibly more languages will be added later this year. More updates here soon!
Official press release:
Unitedstyles — where you design your own, totally unique fashion online — announces its entry into the Russian & CIS market with a Russian-language website and the appointment of a local representative, Interstice Consulting.
Unitedstyles: design your own fashion
Unitedstyles.com offers a brand new fashion experience. It enables you to design your own, totally unique fashion online and then have it made especially for you.
Fashion for you, by you
Fashion is about more than the way you look; itʼs about who you are and an expression of your personality. However, 99.9% of clothes in your wardrobe are designed by others and never for you, but for everybody.
At unitedstyles.com you can now change this by designing your very own fashion. Select and combine a wide variety of styles, sleeves, necklines and trim. Color your design and/or apply one of the many, completely customizable and scalable prints.
Share your unique design with your friends and followers on Facebook, vKontakte and Twitter, and optionally preview it in lifelike 3D.
Once you are satisfied with the result you can buy your self-designed fashion piece and have unitedstyles produce it for you personally. A few weeks later your one-of-a- kind dress or top will be delivered to your doorstep.
This also makes unitedstyles the perfect remedy for “same dress syndrome” — the sense of panic and anger you feel when someone else shows up to a party wearing the same dress as you.
Pricing starts at a very reasonable US$69.95 for tops and US$99.95 for dresses, making the experience of creating a unique garment at unitedstyles truly accessible. Shipping is a flat US$20 anywhere in Russia & CIS.
Production – personal and green
Printing and dyeing your designʼs fabric is done by unitedstyles in the greenest way possible, by using digital printing technology. This prevents waste and unnecessary pollution because only the amount of fabric that is actually needed to make your garment is being printed.
Experienced unitedstyles tailors finally stitch your unique design with a level of personal care and craftsmanship that is impossible to find in mass-produced fashion. Furthermore, unitedstyles fully guarantees its customers that their design will fit them perfectly.
“Producing fashion piece-by-piece demands a totally new approach. To ensure the self-designed garment will fit perfectly, we personally contact our customers after purchase to discuss sizing and the desired fit”, says co-founder Xander Slager
About unitedstyles
Unitedstyles is founded by four European entrepreneurs based in Shanghai – currently one of the most dynamic cities in the world. With an international team (8 nationalities), offices in the U.S., Netherlands and now Russia, plus the launch of Japanese and Dutch versions of unitedstyles.com expected soon, its reach and vision is indeed global.
Unitedstyles is founded by:
· Xander Slager (Netherlands), founder of Dutch outerwear brand Spoom
· Marc van der Chijs (Netherlands), serial Internet entrepreneur and co-founder of Tudou.com (the “YouTube of China”, NASDAQ: TUDO)
· Joop Dorresteijn (Netherlands), entrepreneur with strong passion for technology
· Dirk Lorré (Belgium), consumer psychologist and innovation consultant
Unitedstyles has already received international recognition for its innovative business model, by being chosen as a finalist in the TechCrunch Disrupt startup competition in November, 2011. The company has also been written up in the Business of Fashion blog, perhaps the most influential global blog of its nature.
Unitedstyles in Russia & CIS
Russia is a key global market for fashion and luxury items, and unitedstyles has taken the strategic decision to make Russia & CIS its first non-English market. Not only has the website been localized for Russian-speaking consumers, but the company is offering Russian-language customer service and support through its Moscow-based partner, Interstice Consulting. Moscow-based customers will even have an opportunity to personally visit the local unitedstyles office and examine samples of finished garments, should they so desire.
“Unitedstyles is a revolutionary idea in the fashion sector, and what better place to launch than in Russia! Weʼve been working in the online customization space for some time and are sure unitedstyles will become popular with Russian women, who are world renowned for their sense of style”, says CEO of Interstice Consulting, Peter Prabhu
Media contacts
International: Xander Slager, xander@unitedstyles.com tel +31-6-5257.6341 (NL) or +86-186.0210.8376 (China)
Russia & CIS: Peter Prabhu, peter@unitedstyles.com tel +7 916 404 97 52 (Russia)
Online media kit: http://unitedstyles.com/media.zip
Russia & CIS social media links:
http://facebook.com/unitedstylesru
http://vkontakte.ru/unitedstylesru
http://twitter.com/unitedstylesru
unitedstyles offices:
Global: 1225 Tongpu Road, Building 8, 3F, 200333, Shanghai, China
Russia & CIS: 1st Dobrininskiy per. 15/7, Office 11, Moscow 119049, Russia
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